With the development of LED display screen industry, we can see that more and more outdoor advertising machines have entered our vision, especially in the first tier cities. Outdoor LED display screens have become a new favorite of advertisers. In the city's business center, there are many outdoor advertising machines, while in the second and third tier cities, there are also more outdoor advertising machines, which once again set off a boom in outdoor advertising machines, and led new media advertising is born at that time, With its unique creativity, high-definition multi angle vision and large-area interactive function, it has become an ideal choice for advertisers to launch outdoor advertisements. Why is outdoor advertising machine popular with advertisers? Next, we will analyze the five advantages of outdoor advertising machines.

1. Strong visual impact

The large-scale, dynamic, sound and painting outdoor advertising function can promote the audience's senses in an all-round way, effectively convey information and guide consumption. In the face of overwhelming advertisements, the limited memory space of the audience and the infinite information dissemination make attention gradually become a scarce resource. Therefore, the attention economy has become the largest size to test the advertising effect.

2. Wide coverage

Outdoor advertising machines are generally installed in high-end commercial areas and transportation hubs with high traffic density. Through high-frequency communication with consumers, stimulate consumers' strong desire to buy.

3. Long release period

Outdoor advertising machines can be broadcast 24 hours a day, and their information transmission is all-weather. This feature makes it easier for the audience to see, can better guide the potential customer group, and enable businesses to achieve better publicity effect with less cost.

4. Low audience aversion rate

Outdoor advertising machines can broadcast programs to more audiences in a real and timely manner through live broadcast technology. Including special topics, columns, variety shows, animations, radio dramas, TV dramas, etc., the content is rich, avoiding the contact barriers caused by the conscious active avoidance of advertising audiences. Research shows that the aversion rate of outdoor advertising machine advertising is far lower than that of TV advertising.

5. Upgrade the city

Government agencies use outdoor advertising machines to release some government information and urban propaganda videos, which can beautify the image of the city and improve the grade and taste of the city. Nowadays, outdoor advertising machines are widely used in stadiums, venue centers, advertisements, transportation, etc. it reflects the economic, cultural and social life of a city.

The main reason why outdoor advertising machines are favored by outdoor advertising media companies is the product advantages of outdoor advertising machines. As the fourth generation of emerging media, outdoor advertising machine integrates modern high-tech such as environmental protection and energy conservation, high-resolution imaging, natural and delicate colors, video and text display, and wide viewing angle. It fully meets the technical requirements of modern advertising media and the viewing requirements of urban people. It is a perfect combination of high-tech and traditional media. In addition, the continuous breakthrough of outdoor advertising machine technology has also brought various new changes to outdoor advertising communication. For example, the product performance and display effect of outdoor high-pixel outdoor advertising machine have been improved. The intelligent control of the brightness of the display screen effectively removes the light pollution caused by the too bright display screen. The outdoor advertising machine is lighter and thinner than the direct plug-in type, and the picture is more delicate.

Now there are thousands of enterprises doing outdoor advertising machines. Since the rise of outdoor advertising machines, both experienced and novice have made outdoor advertising machines in the display industry. The appearance is more and more high-end and atmospheric, the content is more and more colorful, the interaction methods are more and more diverse, the application scenarios are more and more extensive, and the solutions are more and more perfect. Compared with other media advertisements, outdoor advertising machine advertisements have more prominent characteristics and advantages. The increasingly advanced LED technology provides an opportunity for outdoor advertising to enter the LED era. In the future, intelligent outdoor advertising machines will lead the audience from watching from a distance to intuitive interaction, and truly shorten the distance between the media and the audience.